The Sugar Daddy Podcast
Ready to normalize talking about money? Then welcome to The Sugar Daddy Podcast, where talking about money isn't taboo, and you can leave your past money mistakes at the door! Every episode will get you one step closer to your financial goals. Whether that is learning how to invest, budget, save, retire early or simply make better money choices, Jess & Brandon have got you covered in a way that's easy to understand. Tune in as they demystify the realm of dollars, so it all makes cents, while giving you a glimpse into their relationship with money and each other.
The Norwoods are a married, millennial couple, here to help you build wealth, so you can live the life you've always dreamed of. Brandon is an award winning licensed financial planner, and owner of Oak City Financial, with over a decade of experience and millions of dollars managed for his clients all over the United States.
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The Sugar Daddy Podcast
56: The Financial Struggles of Dallas Cowboys Cheerleaders
Do NFL cheerleaders truly impact revenue and fan engagement? Join us as we explore the broader financial and societal value of cheerleaders in the NFL. From merchandise sales to community appearances, Jessica and Brandon debate whether their contributions warrant a salary increase. Are they essential to the sport's success, or is their role underappreciated and undervalued? This thought-provoking conversation questions the necessity of increased pay, even considering whether the cheerleaders themselves are satisfied with their current compensation.
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Thanks for tuning in to our completely pointless episode about the Dallas Cowboys cheerleaders and our opinions.
Speaker 2:Hey B. What are we talking about today?
Speaker 1:Today we are talking about our latest Netflix binge, America's Sweethearts, about the Dallas Cowboys cheerleaders. And before you say that you did not binge it, you did.
Speaker 2:I didn't watch all of it, but I watched most of it with her.
Speaker 1:Didn't you.
Speaker 2:I didn't watch every episode Because you just wanted to keep going and I was like I'm not in the mood, I'm not interested, and I think I missed a couple episodes.
Speaker 1:I don't know about all that, but it was our latest watching together and I don't really know how we ended up getting sucked in, because you know we saw a lot about this on social media and I was like, oh, let's just watch the first episode.
Speaker 2:It was your idea. I had never even heard of it.
Speaker 1:I wanted to watch the first episode and then after the first episode you have to just keep going and it's a limited series. It was seven episodes, I think, not a big deal, and you know, at the end of a long day it is nice to just decompress. But what we were seeing on social media or apparently in my algorithm, and not his.
Speaker 1:I didn't see anything on social media was that, after the show aired, people were outraged at the fact that the Dallas Cowboys cheerleaders, the DCC, are such a staple to that franchise and to the team and what they are known for. Now, I'm not a football person. If you've listened to any episode, you know that I could not care less. I don't have a favorite team, it's just not for me. However, people were outraged to find out that the DCC work pretty much nonstop around the clock, they're constantly training, they are a staple of the franchise and they're essentially getting paid minimum wage. And then there was information coming out that the water boy for the Dallas Cowboys NFL team actually makes more than a Dallas Cowboys cheerleader. And so, with all of that information, I just needed to dig in a little bit.
Speaker 2:So here's, I'm going to interject for a minute. A water boy probably does a lot of other things than just get them water.
Speaker 1:Like what.
Speaker 2:It's probably a team manager. You're saying probably because you don't know, no because, like at this level, there's not just one person dedicated to getting these guys water. They do multiple things. What the team manager does because even at the lower levels there's not just the water boy is the team manager. He doesn't.
Speaker 1:Why do we call them the water boy?
Speaker 2:it's an old, like it's an old thing, but they're team managers. As someone who played sports where we had a team manager, I can tell you that it's not adam sandler in that movie it's a movie. Was he the team manager? Because I think he was the water boy movie. It's a movie. Was he the team manager Because I?
Speaker 1:think he was the water boy.
Speaker 2:Yeah, because it's a movie, If you're going to base reality off of that.
Speaker 1:I don't know. If it's a team manager, then I would expect that person to make more.
Speaker 2:I'm telling you as someone who has played organized sports at certain levels. There is not somebody who only is dedicated to doing the water. They do other things, like make sure that the uniforms are laid out, make sure they're clean, all those other things. Those are the same. Normally the tasks fall under the same person.
Speaker 1:Well then, I would be upset that most people refer to me as the water boy, when I'm actually the team manager.
Speaker 2:Only people that don't know anything about sports call the actual person. I'm a water boy. I would call him a team manager If the actual person.
Speaker 1:I'm a water boy. I would call him a team manager, if they're actually the team manager but, wouldn't you think that the team manager would make more than the supposed sixty thousand dollars, which is kind of what was going around the internet.
Speaker 2:There's more than one team manager, like there's multiple people that do these things. Like, if you think about it, for so, for example, for a football team, how many people you have on an active roster? Now you have the active roster, but then you also have the practice squad, so they're in charge of those individuals as well, making sure that everything is clean for games, practices, all that stuff. It's a lot more that goes into professionals, because also you have their individual stars that need their own, certain individual things. They're cleats in a certain way and all these other things.
Speaker 1:Okay, well, I hope that that is true, because if this person is just responsible for getting them high quality H2O, then they should not be making more than the DCC who, based on this documentary, are literally working their booties off.
Speaker 2:That's what happens when you hop on social media and listen to people who don't watch football.
Speaker 1:I feel like everybody in the United States watches football.
Speaker 2:No, I think people. I think there are a good number of people that watch football. I think there are a good number of people whose partners watch football and they're in the room while football's on.
Speaker 1:There's a difference. I was really kind of blown away by the fact that A and again coming in with no knowledge of NFL cheerleaders, the NFL franchising in general, all of that it's just not of interest to me. So it was really interesting to see that these women who are working on being the best cheerleader that they can possibly be, they're doing this, you know, seven days a week, essentially for hours and hours a day, but because they're not making a livable wage, they actually all have full time jobs On top of it. I mean, some of these women are in the medical professional, they're in education, they're in sales like they are working, you know, eight to five, and then from 530 to midnight, midnight or later, they're on the practice field learning choreography and, you know, really just giving back to I mean it's practically volunteer work.
Speaker 1:At this point, because one of them was quoted saying that she makes the equivalent of a substitute teacher, equivalent of a substitute teacher, and as a former educator who didn't feel like I made enough money in the classroom, I know for a fact that substitute teachers make even less. So you are now working two plus full-time jobs if we're looking at the equivalent of also working on weekends and all the training and the late nights and I just was blown away. And what's really interesting is that the women in the organization they recognize it but nobody seems offended because apparently it's this magical place to be. And the women it's almost like cult-like in the sense of you know, it's like the best family they've ever experienced. And you can only do five years. You have to re-audition every year so you might get cut year after year and I just thought it was really interesting that these women are giving their blood, sweat and tears to this organization that makes billions of dollars every year and can't even pay them more than minimum wage. It is pretty outrageous one.
Speaker 2:I'm just going to preface with this I'm not going to stand on a soapbox for people that don't want to stand on a soapbox for themselves. So if they're okay with getting paid what they get paid, that's on them because they're not I mean, what are we going to do?
Speaker 1:a dcc strike?
Speaker 2:I mean well, that's I mean. How do you think same thing as teachers?
Speaker 1:teachers want to get paid more. What do they do? They strike Exactly, yeah, but apparently the idea is like it's such a privilege to be here, like if you don't want to do it. We have hundreds and thousands of other girls literally lined up.
Speaker 2:We will not need to change this. Therefore, it's not going to change because the people that are actually doing the job don't care to change it. So I personally don't care about that specific sector because, at the end of the day, like I'm, if you, like I said, if you don't want better for yourself, that's on you. Like I can't waste my time focusing on that. I'm just going to be honest with you. Also, at the end of the day, if they I mean a cheerleading is not an essential part of the football organization.
Speaker 1:Apparently, it is of this one.
Speaker 2:It's not. What I'm trying to say is that if they got rid of cheerleaders tomorrow, the NFL would still function as the NFL functions.
Speaker 1:Have you been listening to our podcast and wondering how am I really doing with my money? Am I doing the right things with my investments? Am I on track to reach my financial goals? What could I be doing better? If you answered yes to any of these questions, then it's time for you to reach out to Brandon to schedule your free yes, I said free 30-minute introduction conversation to see how his services could help make you the more confident moneymaker we know you could be. What are you waiting for? It's literally free and at the very least, you'll walk away feeling more empowered and confident about your financial future. Link is in our show notes. Go, schedule your call today, Would they? I wonder?
Speaker 2:what percentage of sales? Jess, you don't watch football.
Speaker 1:But I wonder what percentage of sales they would lose.
Speaker 2:Nobody tunes into football to watch the cheerleaders.
Speaker 1:What percentage of sales would they lose if they did not have a cheerleading team, specifically this one?
Speaker 2:Zero. You think they would lose zero, other than the weird dudes that buy the calendars.
Speaker 1:That was another thing they are generating revenue for the company.
Speaker 2:I'm just trying to explain to you. As a male who watches football on a regular basis and knows plenty of other males that watch football on a regular basis, I can tell you the one thing that I've never had conversations about the cheerleaders. The cheerleaders, it doesn't come up, no one's out here. Even when I was in college, no one was buying Dallas Cowboy calendars. Really, no.
Speaker 1:So who's buying the calendars?
Speaker 2:Weird old dudes. I don't know. We literally watched the episode and when they had the calendar and they're out there getting autographs, who was the one person that came up and got an autograph?
Speaker 1:Some super old man. Exactly they wouldn't be doing the calendar if it was just a couple of people here and there.
Speaker 2:No, it probably makes money, but what I'm trying to say is that they are not an essential function of the Cowboys, it's an addition. So they might be making a little bit of money. They're at least breaking even, because they wouldn't continue having them if they were losing money. So they're definitely making money, but how much money they're making? They didn't really go into details about that.
Speaker 1:Well, and they're also doing the charity events and guest appearances and they are like pillars of their community. They're good people.
Speaker 2:I'm not saying they're bad people. I'm just simply saying that football is not based upon the cheerleaders. No one is a football fan because, oh, I want to go to a game or I want to watch the game because of the cheerleaders. That is not it. That is not the draw to football. Know why? Because if you just want to see girls in little outfits, there's plenty of other outlets to do that. Like it's just the reality, like people tune in to watch football mainly men, but also plenty of women to watch actual football.
Speaker 1:So do you not think, though, that they should, based based on what you saw in the documentary? Do you not feel like they should be paid more than they currently are? When?
Speaker 2:they're not even making a living and have to have an actual, real job I would have to honestly see the numbers break down of what they bring in from a revenue standpoint.
Speaker 1:What the corporation brings in. Yes, what the franchise brings in.
Speaker 2:No, no, no, I'm not saying the entire job, just the cheerleaders.
Speaker 2:Just the cheerleaders. What revenue is attributed directly to them? Because that's going to always stipulate, regardless of what job you do, the pay that you get is going to be often stipulated upon the revenue that you bring in. Okay Now, obviously, there you get is going to be often stipulated upon the revenue that you bring in. Okay now, obviously there's other jobs that should not be a factor, like teachers and stuff like that, because it's not an income making. You know profession, but it's like one of the most important professions there is. But cheerleading is a passion.
Speaker 2:It's a passion, but they're dedicating 40 plus hours a week I 100 say that there's a lot of other passions where people dedicate just as much time, and what I'm saying is that they are not an essential. So if I'm going to make an argument for equality when it comes to gender pay, I could tell you where I'm not going to start.
Speaker 1:Cheerleaders 100%.
Speaker 2:not I could think of a thousand other jobs where I can make this argument easily and strongly and stand behind it. Now, I'm not saying that they shouldn't make more. That's not what I'm saying. I'm simply stating that I need to see the numbers and also, like I said, if they're not fighting to make more, they're not going to make more.
Speaker 1:I mean, at this point, they might as well just volunteer.
Speaker 2:If everybody is so happy to do the job at the pay that it is now what incentive.
Speaker 1:Do they have to pay them anymore? Zero, yeah, I mean zero. But again the women who want to be dallas cowboys cheerleaders are saying into the camera we are not here for the money. But it's almost insulting. It's like well, then just make it voluntary.
Speaker 2:Like I don't know why You're not doing the job.
Speaker 1:I mean absolutely not that jump split alone.
Speaker 2:I'm not going to like they're fine with it, so I'm fine with it.
Speaker 1:But don't we at some point? Doesn't there need to?
Speaker 2:really no, Like you're fighting for.
Speaker 1:I'm not fighting for anything Like you're fighting for. I'm not fighting for anything.
Speaker 2:I'm not out here picketing If you have an entire demographic of people who do a specific profession and they're okay with what they get paid, and everybody else on the outside who does not do this job and has no interest in doing this job, is talking about oh, they should get paid more, they should get paid more, but everyone that actually does the job is okay with what they get paid. Why would I? Why?
Speaker 1:I don't know.
Speaker 2:It just what they get paid. Why would I? Why, I don't know. It just is so interesting to me. No, the problem that happens is anytime it's attached to sports, the conversation gets skewed. If this was not attached to a football team, they were just a separate cheerleading squad, I think the conversation would be different. But the people think about oh, the dallas cowboys make billions of dollars. Right, pay, yeah, but not off the cheerleaders.
Speaker 1:But the establishment. Doesn't matter, like if they made $1.14 billion last year and Jerry Jones made $5.6 billion and they have. What was it?
Speaker 2:38 people on the team. Should he just give the money just because?
Speaker 1:No, because they are part. They are like one of the faces of the franchise.
Speaker 2:No, they're not. No, they're not.
Speaker 1:Well, maybe it's because you're not a Dallas fan.
Speaker 2:No, it's because I watch football. If you can't name one, I can't name any of the cheerleaders. Well, I can name plenty of starting players for the Dallas Cowboys Also, the thing is like I said, I watch football, so I also take into account who the owner, jerry Jones, is. As a person on the football side, where all the revenue actually comes from, he is notorious for not paying his stars. Right now, their quarterback, dak Prescott, is in a contract negotiation and he's not getting what he wants. He's not getting probably what the market would call for him to get, and he's the starting quarterback for the Dallas Cowboys so is he going to leave because they're not going to pay him?
Speaker 2:well, there's a possibility. So at this season, at this current time, he doesn't have a new contract. If he goes to this season, at the end of the season he becomes a free agent and if he has a season that he had last year or what they project him to have, this man is going to end up making like 65 million dollars plus a, and it's going to be probably because some other team is going to give it to him. So what I'm trying to say is leaving when he doesn't get paid.
Speaker 2:So what I'm trying to say is, like you're looking for this man, jerry Jones, to pay these shoes more when he is notorious for not paying.
Speaker 1:I'm not saying they need to make six figures, or $500,000 a year, but like maybe more than seven 25, like maybe more than 20 an hour, because they're literally working their butts off into the middle of the night to make sure that everything's perfect on the field.
Speaker 2:That's what you think.
Speaker 1:Everyone else who actually is doing the work is okay with what they get paid which is also wild to me because, you know, the gender pay gap is already wide this isn't even a gender thing, because there's no like. Well, I didn't see any male cheerleaders on that team. They're not stunting and things.
Speaker 2:Yeah, because they're actually like dancers. I wouldn't really necessarily even call them cheerleaders.
Speaker 1:Well, you don't get to decide their name, because they are called the Dallas.
Speaker 2:I understand that, but.
Speaker 1:Cowboys, cheerleaders when I think of cheerleaders, when I actually think of actual cheerleaders.
Speaker 2:This is not at all what they're doing. They're like a dance team.
Speaker 1:So what if our daughter wanted to be a DCC?
Speaker 2:I wouldn't encourage that. To be honest with you Would you discourage it? I would say if you want to be a dancer, I would go through other routes.
Speaker 1:Well clearly, half of them were professional dancers or danced their whole life.
Speaker 2:I would focus on other routes Also. I don't know the going rate of even just like one. I imagine that being a dancer as a professional dancer is hard to begin to do anyways. You know, to actually make a livable, to make a livable wage off of being a professional dancer is hard to begin with, right.
Speaker 1:So like you also have to compare it to the industry itself. What would be interesting, I wonder, didn't Victoria leave to go be a Rockette at one point? I wonder how much she made as a Rockette in comparison.
Speaker 2:She came back, so it must not be a ton.
Speaker 1:Well, but again they're not doing it for the money, which again blows my mind. But there must be something about that culture and the energy and the franchise, right, Because even you've said the Dallas Cowboys suck as a team, they are not a winning team.
Speaker 2:Yeah, sorry for all you Cowboy fans out here. You guys are not good when it comes down to it. When it comes to playoff time, you're not good. You haven't been relevant since the mid-90s. Let's just be honest. I'm an Eagles fan. I mean, we've gotten Super Bowls since then, so you guys have more overall, but you haven't been relevant since the mid-90s. Be mad if you want to.
Speaker 1:Well, so they're not a winning team and so yet still, these women are like lining up by the hundreds to even get the opportunity to audition and it just. There must be really something special about the organization. Maybe it's at that level, maybe it's at that level, maybe it's overall again, I'm not going to find out because I'm not a football fan but the whole thing was just very interesting to me because, as a woman who wants to get paid for the work that I do, I find it so interesting that they are practically volunteering seven days a week, not only for practice and to be perfect and to look a certain way. And I mean they literally went through the auditions and then, you know, the head choreographer and the leader of the program were like ah, you would look better as a redhead. You need brown hair? Ooh, we got to change that blonde.
Speaker 1:What about this? What about that? I mean they are coming in and being curated for a look for appearance, for aesthetics. Coming in and being curated for a look for appearance, for aesthetics, and then, on top of that, they are not getting paid a livable wage. That is just mind boggling to me as a working woman who values a paycheck and my time.
Speaker 2:Yes, now you also need to take into context one how old are these women?
Speaker 1:They were in their mostly in their early 20, early 20s, some of them late teens, exactly Early 20s One.
Speaker 2:The growth mindset that you may have, it might not be there at that age. Also, you don't need as much money. So these women could be like, hey, I want to have a different career. Like you said, they have other jobs and these are jobs that they can work in and progress in their career and make money.
Speaker 1:Yeah.
Speaker 2:This is maybe just a hobby on the side. It's a hobby that they're getting paid for and it's a very short period of their life, because you said like, even if they make the team, they have a maximum of five years of being on the team. So, like I said, some of these girls are 18, 19 years old. So you get on 18 or 19 and you're done, you're 24 years old, yeah.
Speaker 1:Whole life ahead of you.
Speaker 2:So you don't need the same level of income when you're 18, 19, 20, 21 years old, plus also some of these, they're from Dallas. Some of these girls may be living at home.
Speaker 1:Well, aside from that, if you're working that hard for a company, a corporation you should be able to comfortably move out of your home for the amount of work that you're doing.
Speaker 2:Once again, this is not a necessity for this organization.
Speaker 2:I honestly think they thoroughly understand that If tomorrow they got rid of the cheerleaders for every organization, the nfl will still function as the nfl yeah so this is something that's nice to have and I guarantee you that it does add some revenue, brings in some nice things, like they do with stuff for the community, which is great, you know always, you know, giving back, which I, which I saw a lot of great. Not discounting any of that that they do, but the reality is, is that is, are the cheerleaders a necessity for the NFL to function as it does? No, so therefore you're going to only have so much of leverage in order to get paid. Think about it this way.
Speaker 2:You know I said you don't watch football, but the most important position on NFL roster, as is today, is the quarterback, which is why they get paid significantly more than anybody else does, because if you don't have a good quarterback, you are not going to win. That's just plain and simple. So you have the most leverage out of any employee, basically within that organization, the quarterback, and they're not paying him. What do you think that you like? None of these, first of all, also like think about just even just the atmosphere of that these girls were referring. They had to say yes, ma'am, to the, to the coach.
Speaker 2:They are in texas, so that is just maybe a super southern thing, but still in the corporation I'm a grown adult talking to another adult that's not my mom or anything like that and I have to refer to you as yes, ma'am, that was very triggering to brandon for some reason, because it's not, because it's not normal corporate america you're trying to like they had an old, a whole episode called yes, ma'am yeah, you're trying to equate everything to corporate america and this is not apples to apples.
Speaker 1:Well, I just want women to get paid their worth and what they're the energy but you don't know, the time that they're bringing does not equate to worth. Well, I can see. I could see how hard they were working and the hours they were putting in and how desperately they wanted it. And then my other question was, which we didn't really get the answer to, was do they have access to the same facilities that the football players do? I know that they're not allowed to fraternize, which?
Speaker 2:they don't.
Speaker 1:I already told you that they keep them 100% separate which is fine, but like they are athletes in their own right, they are training, they need massages, they need physical therapy, they need their legs wrapped. Then you know like why would they not get even a fraction?
Speaker 2:of what the football team. Someone who doesn't watch sports and knows nothing about how that world functions.
Speaker 1:I mean, but I think my thoughts are logical.
Speaker 2:Depends on how you define logical.
Speaker 1:I think they make sense for treating people that are bringing something significant to an organization.
Speaker 2:You think they're going to treat the cheerleaders the same way they treat the football players? I?
Speaker 1:didn't say the same. I'm saying to give them access to even a fraction of.
Speaker 2:Why no?
Speaker 1:Because they're also going out there and beating up their bodies.
Speaker 2:Did you see those jumps? I'm not saying they're not, but you also need to live in the world that we live in.
Speaker 1:Alright.
Speaker 2:And, like I said, at the end of the day, these women are not complaining, the ones that actually are doing.
Speaker 1:It are not. I need them to start complaining.
Speaker 2:Maybe they're happy with this, like you were creating so bizarre. Sometimes you can't get into creating a problem that doesn't exist within the people that are actually doing it.
Speaker 1:I know I just it frustrates me.
Speaker 2:You're comparing your job to their job no, I'm.
Speaker 1:I'm frustrated by the fact that even in the documentary they are such a staple and pillar of the franchise but they are not being over exaggerated. Their staple is a pillar I don't know, even think about those legacy. You know the moms who were dcc's and then the daughters, and I mean this was what they did to help turn that the Dallas Cowboys football team into what it is.
Speaker 2:No, they didn't turn the Dallas Cowboys football team to what it is. They turn cheerleading into what it is, so they're the most well-known cheerleaders, but this is not the reason that the people watch the Cowboys. No, I'm trying to explain that to you, cause you don't watch football.
Speaker 1:Okay.
Speaker 2:No, I'm trying to explain that to you because you don't watch football. Okay, Well, we are not going to solve this problem on this episode. It's solved because you need to start to watch football and one. You need to watch an entire football game and see how often you actually see the shooters on TV.
Speaker 1:Yeah, but if you're there in the stadium, you would see them all the time.
Speaker 2:That's a small fraction. We already looked up how big AT&T Stadium is. Yes, 80,000 people fit there Something of that nature, between 65 to 80. But you have millions of people on TV watching, so it's a very small fraction of what's actually. The eyes are on the game.
Speaker 1:Sure, I mean fine, we are not going to solve this problem. And if those women are happy and they feel fulfilled and this is the best time in their entire lives, then I'm absolutely happy for them. If anybody listening was a NFL cheerleader, please slide in our DMs, because we need to talk to you. I have questions that I need answered and I don't want to rely on the internets for them. I would like to talk to a real human. So if you were even better, if you were a DCC, please slide in my DMs. But also if you were a cheerleader for any other professional football team and or basketball team. So, nfl or NBA, we want to hear from you because I have questions.
Speaker 2:I would just stick with the football because it's different, it's going to be different.
Speaker 1:We can do two episodes. Reach out, we want to talk to you. I have questions. I'm not going to, like you know, be picketing for you to make more money if you're not going to pick it for yourself, but also, based on what I saw, they absolutely deserve more than what they are being given.
Speaker 2:And I'm dropping my mic on that. I'm going to focus on fighting for you to get paid more.
Speaker 1:Thank you. Thanks for tuning in to our completely pointless episode about the Dallas Cowboys, cheerleaders and our opinions. Talk to you soon, don't forget. Benjamin Franklin said an investment in knowledge pays the best interest. You just got paid. Until next time. Thanks for listening to today's episode. We are so glad to have you as part of our Sugar Daddy community. If you learned something today, please remember to subscribe, rate, review, review and share this episode with your friends, family and extended network. Don't forget to connect with us on social media at the sugar daddy podcast. You can also email us your questions you want us to answer for our past, the sugar segments at the sugar daddy podcast at gmailcom or leave us a voicemail through our Instagram.
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